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Reasons to Expand in Europe
Revenue growth
Increased marketshare
Opportunity to get a jump on your competitors, by expanding and taking new markets now.
Current economic conditions represent the optimal time to expand business:
Lowest costs for people, infrastructure, travel, marketing, etc.
Broad selection of available resources – allows choosing the best of the best
Significant financial incentives from local and national governments
Opportunity to establish a global presence quickly, easily, and at a low cost
Population in EU: 328 million people (USA has 304 million)
Europe has a € 9.3 trillion economy
184 of the Fortune Global 500 are headquartered in Europe
10 of the top 20 largest Fortune Global 500 companies are based in Europe
Sources: Fortune 500 list, Eurostat, IMF, European Commission, OECD, Reuters, ECB, national data and ECB calculations.